FREEDOM
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WELCOME! FREE MERMAIDS 

6/16/2014

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Trough hard and smart work, attention to details, passion, a lot of sleepless nights, stress, but most of all LOVE she started to build her "amp ire" and stone by stone now she finally made that dream come true, not 100%, but everything good in life is worth the wait.
Everything in this world is possible, that's what Vivi Ruffino stands by. Coming from asking her grandmother for US$50 to started the business, till now, in less than 2 years, having her own brand and continuing her way to succeed, is the perfect example of DREAMS DO COME TRUE, IF YOU TRULY DESIRE IT.

Without YOUR support this was no more than just a dream, so that means this is YOURS too and THANK YOU. From the brand, from the personal and from the bottom of Vivi's heart, we thank all of you :') you guys TRULY rock.

And never forget to fight for what makes you happy, is not easy at all, but its DEFINITELY worth it,  Just keep swimming. 

Today is the start of a new beginning, is the day when FREEDOM is more than just a word, it's now a movement. Thanks to every one and each of you we are finally able to call us a BRAND but not any brand,  a very special one, because our products come with an "amazing experience" included that we can not wait for you to live <3

Everything started with a dream, Vivi Ruffino (CEO) hoping to find what made her happy, discovered her passion for fashion, but suddenly she realized that she needed more than that, she knew she was able to make anything she want if she only truly desire it, to make this dream possible she quite her major, architecture, because she perfectly knew that was not the way to go, behind her parents back, because they wasn't agree with her quitting her career, she transferred to business marketing and that way everything started to fall in place.

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